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Tour of Britain sees heightened media spotlight

Reflecting an increased passion for cycling in Europe and the UK in particular, the Tour of Britain cycle race is set for its highest ever media profile in 2008.

There has reportedly been a 300% year on year increase in requests for television accreditations. Meanwhile, requests for print media accreditations are up 250%, photographers’ accreditation requests are up 200% and traffic to the Tour’s website has more than doubled.

www.tourofbritain.com

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