Despite confirmation that the Mavic business was up for sale, Amer Sports has decided to focus its efforts on its cycling business and retain Mavic – the French manufacturer of wheel-sets, rims, components and cycle computers.
In a stock exchange release, Amer Sports noted that during the last few months the company ‘evaluated several different options and has now reached the conclusion that a divestment of this business would not be in the shareholders best interest.’ Instead Amer Sports will concentrate its efforts on further developing its cycling business.
Amer Sports originally announced on 1 September 2009, that it was exploring strategic alternatives in respect of its cycling business Mavic and that this review could result in a divestiture.
At this time, Amer confirmed that it ‘aims to focus its business portfolio more towards categories where it believes it has the best long-term opportunities and where the best group-wide synergies can be achieved.’
Integrating Mavic may prove challenging as Amer’s other sporting brands – Salomon, Wilson, Precor, Atomic, Suunto and Arc’teryx – are better integrated and offer better supply chain efficiencies.