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blueseventy boosts teamTBB sponsor roster

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Triathlon wetsuit and swimskin specialist, blueseventy, has tied up a new sponsorship deal with Singapore based teamTBB.

The team, home to 18 world class pro triathletes, such as Stephen and Bella Bayliss, has agreed that blueseventy will become its official supplier of wetsuits and swimskins. These will be supplied to all teamTBB team members alongside teamTBB stores, which are fronted by The Bike Boutique – owners of bike franchise stores around the world.

According to Alex Bok, Managing Director of teamTBB and The Bike Boutique Holding, “We’re delighted to be able to team up with the industry’s leading wetsuit and swimskin brand. We want the absolute best for our athletes – in all aspects of life – and blueseventy are proof of this commitment.”

With its origins in Asia, teamTBB is more than a gathering of elite triathletes. The organisations’ strapline is ‘we make life better – two wheels at a time’. teamTBB brings together the values of social responsibility, coupled with The Bike Boutique’s cycling lifestyle and outlet franchise.

In addition to this, The Bike Boutique is funding a cycling movement, iwant2bike2work.org, which aims to connect people and communities to the bike lifestyle. The Bike Boutique has also pioneered bikeLodging, a unique bike storage and service concept, ‘to make bike commuting so convenient, it’s irresistible!’ Based in the central business districts of many Asian cities, bikeLodging is a secure bike storage facility with showers and lockers available for rental.

teamTBB sees its role as acting as an intermediary between governments, the media, communities, sponsors and athletes, eventually becoming a magnet for rising talent. What was started in Asia has now expanded into other parts of the world, such as the social teamTBB project in Brazil.

Commenting on the new sponsorship tie-up, Dean Jackson, Global Sales and Marketing Manager at blueseventy, added; “We’re thrilled to be associated with one of the best triathlon teams in the world and one which is genuinely committed to improving the lives of young people through sport.”

blueseventy joins other teamTBB sponsors: Cervélo Cycles, composite wheel manufacturer HEDIdeal Saddle Modification (ISM), and UK based health club and gym operator Fitness First.

www.teamtbb.com
www.thebikeboutique.com
www.iwant2bike2work.org

 

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