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Isaac bounces back


Isaac is making a comeback at the upcoming BikeMOTION event in Utrecht, Holland, on 30 October 2009. Under the careful watch of its new Dutch licence-holder, Tehava International, Isaac will display its new range for 2010. Tehava aims to guide the high-end bike brand within the race and mountain bike segment to the top spot.

Tehava International is an international wholesaler and distributor of top branded mid and high-end components in the sports cycle segment. The company exclusively represents important leading brands in the Benelux region, France, Germany and other countries.

Anglo-German bike manufacturer Isaac, maker of the Joule Aerotic and Efficiency triathlon bikes, entered voluntary liquidation in the first quarter of 2009. Geleen-based importer and distributor, Tehava, has every confidence that Isaac will make it to the top in the near future.

According to the company, the new collection, which will be presented for the first time at BikeMOTION, is characterised by even better performance values and a fast “look” – proof that functionality and design are converging at Isaac. The quality of the new collection is assured. In order to guarantee this, the new licence-holder visited the designers and manufacturer. From now on Tehava International will be providing full guarantees for Isaac frames, both on new models and those sold previously.

According to Tehava, ‘Isaac is not for every retailer. Sales outlets are chosen with care worldwide and the salesperson who advises the customer must have a convincing knowledge of the Isaac concept. Nor is Isaac for every cycling fan. The user needs to know how best to become one with his frame in order to derive the maximum benefit from Isaac.’



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