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Polar simplifies matters with two new HRMs

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Polar has introduced two new training computers designed to help exercisers improve their fitness. According to Polar, the new FT4 and FT7 incorporate clear guidance, feedback and easy-to-use features including heart rate, which can motivate anyone to be more active and healthy.

“Whether a person is using a heart rate monitor for the first time or looking for new ways to get better results, our new Polar training computers count your calories, track your progress and provide the motivation you need to make the most of everyday activity, recreational sports and exercise,” said Jeff Padovan, President, Polar USA. “The new features of the FT4 and FT7 also provide users with high functionality and great styling at a very affordable price.”

Positioned as ‘style and performance for under US$100’, the FT4 is a sleek and simple solution for accurately identifying and measuring varying levels of exercise intensity. The Automatic Target Zone calculates exactly what heart rate range is best for each user and continuously reminds the user to stay within the target.

The FT4 comes in two colours, bronze and silver, includes a user-changeable battery and is equipped with eight language settings. Additionally, the memory is large enough to record and store up to 12 training files.

Aiming to provide significant value for those who crave fitness data, the FT7 combines all the features of the FT4, plus expanded memory that stores up to 99 training files and 16 weekly training summaries. The FT7 also includes Polar’s EnergyPointer program, a valuable visual display that continuously identifies whether the user is working in their ‘fat burning zone’ or their ‘fitness improvement zone’.

The FT7 is also compatible with the Polar FlowLink, making it simple to upload workout data to the user’s personal journal on PolarPersonalTrainer.com. This free exercise journal and online community tracks your progress, provides training programs, and allows users to generate online fitness challenges with friends and family. The FT7 is available in metallic black with silver stripe or metallic black with gold stripe. The MSRP for the FT7 is US$119.95.

The FT4 and FT7 will be available in winter 2009 through authorised Polar USA Internet and retail locations, in addition to select fitness facilities.

www.polarusa.com

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