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SRAM contributes further funds to support outdoor pursuits

With total donations over US$1 million (€0.77 million) since September 2008, SRAM Corp has just contributed US$400,000 (€305,000) to the League of American Bicyclists and the Thunderhead Alliance for Biking and Walking via its SRAM Cycling Fund.

The latest SRAM Cycling Fund contribution will be used to launch a nationwide US initiative to strengthen state and local advocacy groups and help them make their communities more bicycle friendly.

Stan Day, President and CEO of SRAM Corporation commented on the potential of this combined effort. "National support of state and local advocacy groups is imperative to creating a bicycle friendly America", he said. "A committed partnership between the League and Thunderhead Alliance will guarantee greater coordination and effectiveness among an even broader base of local advocacy groups."

In response to SRAM’s announcement, Andy Clarke, President of the League of American Bicyclists said, "SRAM’s outstanding contribution will strengthen our ability to capture this extraordinary moment of opportunity for bicycling. We have a new President, a new Congress and a new economic reality that is encouraging people to ride. Hundreds of millions of dollars of potential federal funding for cycling is at stake — and most of that will be invested at the local level. Bicyclists must have a voice in how that money is spent."

Jeff Miller, President of the Thunderhead Alliance added, "We intend to fully leverage this remarkable investment by SRAM. These funds will help form new state and local organisations, spur innovation among existing organizations, and deliver successful advocacy training to implement needed bike policies across the nation."

This is the fourth in a series of awards made by SRAM’s Cycling Fund, which was created on 30 September 2008. A total of US$1 million (€0.77 million) has been awarded thus far. During the next five years, the Fund plans to award US$10 million (€7.7 million) in grants to support committed national advocacy efforts that enhance cycling infrastructure, safety and access.

Grants to date:
US$200,000 to the Safe Routes to School National Partnership
US$200,000 to the International Mountain Bicycling Association
US$200,000 to the Bikes Belong Coalition
US$400,000 to League of American Bicyclists and Thunderhead Alliance for Biking and Walking



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