British Triathlon and Maxifuel, the new specialist endurance brand from performance nutrition experts Maximuscle, have announced a three year partnership which sees Maxifuel become British Triathlon’s Official Sports Nutrition Sponsor until 2013.
Maxifuel will work closely with British Triathlon’s elite performance coaches and sports scientists to produce a range of tailored products designed for the specific nutritional requirements of world class triathletes. The partnership will assist the GE Great Britain Triathlon Team in their mission to be the best prepared team on the start line at London 2012 Olympic Games.
In addition, Maxifuel is the Official Energy Nutrition partner for three major events: The London and Blenheim Triathlons and the London Duathlon. These agreements have been signed for three years and will ensure that triathletes of all levels benefit from safe and effective nutrition products.
Olly Freeman, member of the World Class Performance Programme’s Olympic Podium Squad is delighted Maxifuel has joined forces with British Triathlon. “As an athlete it’s great to have the support of Maxifuel behind the GE Great Britain Triathlon Team, delivering quality assured nutritional products that will enable me to perform at the highest possible level.
“The correct nutritional strategy can make a real difference to an athlete’s performance, and with Maxifuel’s bespoke products, developed in partnership with British Triathlon, our performances can only benefit, as we build up to London 2012 Olympic Games.”
Mark Pearce, Olympic Performance Manager at British Triathlon noted that “British Triathlon is delighted to be working alongside Maxifuel, an industry leading nutrition supplier. The relationship will mean that in our quest to ensure the GE Great Britain Triathlon Team is fully prepared to push for success at London 2012 we will have access to innovative, and rigorously batch tested bespoke product, specifically designed for the precise needs of our triathletes.”
James O’Shea, Marketing Director at Maximuscle added, “We are very excited to be official Sponsor to British Triathlon. Britain already boasts six world champions in triathlon and paratriathlon. We are delighted to be aligning our brand with a fast growing, modern and dynamic sport and a world class team of athletes and support staff. We are confident that our bespoke products will assist in performance and play a part in achieving even greater international success.”
Maxifuel products can be purchased via www.maxifuel.com and the soon to be opened British Triathlon Wiggle.co.uk website, where Home Nation Members will receive a 12% discount. The products are also available via retailers GNC, Cycle Surgery and DW Sports.