Saucony has signed on as the official footwear and apparel sponsor of the 2010 Commonwealth Triathlon Series, a US sprint distance series in New England.
Saucony, a subsidiary of Collective Brands Inc, and a leading global supplier of performance athletic footwear and apparel, is ramping up its activities in triathlon and its support of the local triathlete community in New England.
Produced by Streamline Events, LLC, the 2010 Commonwealth Triathlon Series, now in its second year, is composed of the Cohasset Triathlon (27 June), the Nantucket Triathlon (10 July), the Marlborough Triathlon (1 August), and the Scituate Duathlon (17 October).
"Our partnership with the Commonwealth Series underlines our commitment to not only the sport of triathlon but our local triathlete community in particular," said Carrie Bartlett, Manager of Saucony’s Triathlon Program.
"The combined experience that Olympian, Saucony athlete and series co-founder Jarrod Shoemaker, Elite Coach, Tim Crowley and Race Director Bill Burnett bring to these races will no doubt deliver the best sprint distance series in the country."
"With Saucony’s rich and enduring history in the sport of triathlon, we are honoured to have this premier brand as our partner," added Bill Burnett, Managing Director of Streamline Events. "We look forward to a long lasting relationship with Saucony."
The Cohasset Triathlon, the first race in the series, is partnering for the fourth consecutive year with the Juvenile Diabetes Research Foundation (JDRF). Over the last three years, race participants’ individual fundraising efforts have raised nearly US$500,000 for JDRF.