Cervélo TestTeam has added Tata Consultancy Services (TCS) to become the official consulting and IT technology partner of the cycling team. TCS joins bike industry leaders, and founding Cervélo TestTeam partners, Zipp, Speedplay, Vittoria, 3T, Rotor Bike Components, fi’zi:k and Castelli.
In addition to the partnership, TCS, a leading international IT services, business solution and outsourcing firm, will provide ‘in-kind support in the form of technology services.’
“We are immensely pleased to have Tata Consultancy Services as our official consulting and IT technology partner. As a global leader in IT, TCS has improved the business performance of some of the leading companies in the world. We are looking to draw upon this same expertise to improve the performance of our cycling team,” said Gerard Vroomen, co-founder of Cervélo.
TCS is already well known in the sports world, as it supports the Formula 1 racing team Ferrari, plus Ducati and several major marathons worldwide. “We have been partnering with leading sports teams like Cervélo in order to strengthen our global brand, by associating with teams that share the same values that drive our own company: a passion for excellence, success through teamwork, and a commitment to world-class quality,” said John Lenzen, Chief Marketing Officer of TCS.
TCS will put together a specialized outfit to work with Cervélo TestTeam to identify how technology can be better used to optimise the performance of the team.
“We are happy to welcome a new international and high-end partner on board,” said Joop Alberda, General Manager of Cervélo TestTeam.
“This relationship with Tata Consultancy Services brings us one step closer to our dream of creating a ‘Houston Control’ environment in the cycling world. This will help our riders become better and better, ensuring a steady improvement in performance. We are also excited to work with TCS to promote the sport of cycling in India.”