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Wiggle celebrates a ‘brilliant year’

The team at Wiggle has been reflecting on a hugely successful 2010. According to the latest release from Wiggle, this year has seen Britain’s leading online bike shop win countless awards, build its profile worldwide, improve its website to enhance the customer shopping experience and stock an increasing number of exclusive brands at competitive prices.

Martin Talbot, Wiggle’s Director of Marketing, said, “It has been a phenomenal year for Wiggle. Wiggle now enjoys a stellar reputation worldwide and we’ve seen a 400% increase in overseas business in the past year. This international expansion was recognised when we won the Cross Border e-Retailer of the Year title at the e-Commerce Awards for Excellence.

“We’ve not only won awards for our global expansion. Our fast and friendly customer service, extensive range of best-selling products and hassle-free returns procedure have helped win us awards from BikeBiz and 220 Triathlon magazine.

“We were also named Britain’s most visited cycle website by Experian Hitwise UK, a title we have won each year since 2006. In 2011, we have the prestigious Retail Week awards to look forward to, at which we have been shortlisted for two titles alongside retail giants such as Tesco, Asda, Waitrose, Boots and Amazon.”

After many months of hard work, 2010 saw the launch of Wiggle’s new look dhb range, its exclusive in-house clothing brand, which has already received positive reviews in cycling and triathlon media and is ‘set to build on this success in 2011.’

2010 has also been a triumphant year for Team Wiggle’s athletes, who between them have won and podiumed at races around the world in triathlon, road cycling, mountain biking and cyclo cross.

Wiggle also increased the number of events it sponsors, teaming up with KILO TO GO for the Verenti sportive series and UK Cycling Events for the Wiggle Super Series as well as the Verenti Dragon Ride, the MagnifiCat and Mountain Mayhem.

Plans are already in place to ensure these events are even bigger and better in 2011.

Wiggle’s new website, which went live in November, boasts features such as enhanced menus, filters, price sliders, product images and plenty more features which ultimately improves the Wiggle shopping experience for each and every customer.

This followed other innovative features such as the customer review system which allows customers to rate products they have purchased. By August 2010 – little more than a year after its launch – 100,000 products had been reviewed, averaging more than four points out of five.

Martin Talbot added, “There’s no denying 2010 has been a fantastic year for Wiggle. We won’t be resting on our laurels, though, and can assure you that in 2011 we will be working just as hard to ensure our customers continue to rate us as one of the world’s leading online bike retailers.

We wish all our customers, staff and suppliers a happy and prosperous new year.”

www.wiggle.co.uk

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