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Vodafone opens up sponsorship for Triathlon Ireland

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Vodafone Ireland has confirmed a three year sponsorship of Triathlon Ireland to support the promotion of Ireland’s fastest growing sport. The agreement is the first top level sponsorship arrangement entered into by Triathlon Ireland.

Announcing the sponsorship, Vodafone Ireland Business & Enterprise Director Anne O’Leary said, “Vodafone is delighted to be able to announce this three year sponsorship of Triathlon Ireland. This new three year agreement takes our partnership with Triathlon Ireland to a new level and we are extremely pleased to be the first company to come on board with a top level sponsorship deal for them.

“Triathlon Ireland is the governing body for a sport that has enjoyed rapid growth over the past five years or so. Participation levels have increased from 800 in 2005 to almost 5,500. This rate of increase looks set to continue and our announcement today will significantly support Triathlon Ireland in managing this meteoric growth.”

Welcoming Vodafone’s support, Triathlon Ireland CEO Matt McKerrow said “We are extremely pleased to have Vodafone come on board with this sponsorship, which will support all levels of our triathlon participation in Ireland.

“To have such a recognised brand as our official sponsors is a reflection of the growth in popularity of our sport and, therefore, comes at a very important time for us. Last year nearly 20,000 people of all ages participated in triathlons and this year we have in excess of 130 races on our calendar, which includes 22 National Series events across Ireland that this sponsorship will be vital to.

“This, of course, is also a very special year for our elite athletes as they look to qualify for next year’s London Olympics and Vodafone’s sponsorship will also support their efforts at this critical point in their careers.”

www.triathlonireland.com

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