Adding to its growing band of sports association alliances, 2XU has formed an elite sporting partnership with Athletics New Zealand.
This latest move in New Zealand follows a number of alliances in the US, where 2XU has turned its attention to pro cycling. Earlier this week, 2XU USA sealed a partnership with the UnitedHealthcare Pro Cycling Team. This followed a move in early May when 2XU confirmed a sponsorship contract with the RealCyclist.com Pro Cycling Team.
Already the Official Compression Supplier to the New Zealand Academy of Sport and numerous other sporting associations including Rowing and Triathlon New Zealand (Tri NZ), 2XU Compression’s alignment with Athletics New Zealand represents another significant step in the growth of its apparel collection.
2XU’s Sales and Marketing Director Aidan Clarke is delighted with the opportunity to support New Zealand’s promising crop of track and field athletes.
“As a brand driven by an endless pursuit of excellence, innovation and arming athletes to feel every bit as elite as they look, teaming with Athletics New Zealand makes perfect sense,” said Clarke.
“As a proud Kiwi myself, I’m excited to equip these teams in the finest 2XU solutions to ensure they perform at their peak, time and time again,” he said.
Athletics NZ Sport Manager, Brett Addison, is equally thrilled with the new alliance.
“We’re pleased to have a partner like 2XU who can provide our national teams with compression apparel engineered using world-leading technology and fabrics to help them perform to very high levels,” he said.
“The next two years, including the 2011 World Track and Field Championships and the London 2012 Olympics is an important phase for our top athletes. Having this 2XU deal in place is exciting for all involved.”
With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance compression. According to the company, on-going testing, research and consultation with professional sporting bodies of such calibre as Athletics NZ are integral to the brand’s winning formula.