In a three-year deal, Asics has been unveiled as the official sportswear and running shoe partner of the Bupa Great Run Series. Under the deal, Asics will display, promote and sell its products at some of the largest running events in the UK.
In addition, the global run shoe giant will create a dedicated area on the Great Run website to give product and training advice for runners.
The Great Run Series is the latest addition to the Asics sponsorship portfolio, with the company already supporting major marathons in Paris, New York, Rome and Tokyo. More than 200,000 runners take part in the 10 Great Run Series events, which take place throughout the year across the UK.
The most notable races in the Great Run Series include the Great North Run, the world’s largest half marathon, and the Great South Run, which is the UK’s biggest 10 mile event with 25,000 participants.
ASICS Managing Director UK & Ireland, Barry Mellis, said “This partnership with the Great Run Series will cement ASICS’ position as the runner’s choice in the UK.
“The Great Run Series events are extremely popular with experienced and novice runners alike and our expertise in producing the most advanced running shoes and apparel make this an ideal match.”
Nicky Homes Commercial Director at Great Run Series added “Asics is a perfect fit with the Great Run Series, we are looking forward to continuing the success of the race events with a partner that has runners at the front of mind at all times.”