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Boardman Bikes signs Australian triathlete Pete Jacobs

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High-end performance bicycle brand, Boardman Bikes has announced the sponsorship of Australian professional triathlete, Pete Jacobs.

Boardman Bikes will support Jacobs for 2011 and 2012 with the aim of committing to a long-term relationship with the promising long course triathlete.

The Australian joins the likes of World and National Champion ITU short course athletes including the Brownlee brothers and Hollie Avil as Boardman sponsored triathletes. Boardman also sponsors the US registered UCI Pro Continental UnitedHealthcare Pro Cycling team.

“Here at Boardman, we recognise the importance of having our bikes used by the best athletes in the world, raising global brand awareness and increasing our profile,” said Alan Ingarfield, CEO at Boardman Bikes.

“We have a history of supporting incredible talent and we’re really excited by the relationship we are forming with Pete Jacobs – a true world-class athlete, incredible talent and world championship contender. We believe our bikes will give Pete the competitive edge in order for him to achieve his goals.”

Jacobs said, “At the start of 2011 I was asking myself a few questions. I can comfortably swim at the front, I was the fastest runner in 2010, and even without a 4 minute blocking penalty I still would have lost too much time on the bike to win. What will it take to win Hawaii this year? How can I improve my bike leg?

“The answer came to me in an email from Boardman, because they were asking the same questions about me.

“To be working with a company that believes I can win Hawaii and want to do everything they can to help me get there, alone that would be enough. But it’s Boardman! The bike is designed by an Olympic gold medallist and triple World Champion in Chris Boardman.

“Knowing I’m aboard with Boardman on the AiR/TT gives me the position, support, drive and confidence to improve my bike leg and win Hawaii. Long story short, it’s a beautiful looking bike, bread from the best pedigree with an extremely strong team to work with.”

Jacobs will also provide feedback to Boardman as part of the Boardman Elite Project – developing world-class, high-end frames, forks and seat pins for the road, time trial and triathlon market.

The 2009 Australian Long Course Champion will have his first race on his new Boardman AiR/TT bike in March. He will be attempting to regain his title following a narrow loss to 2 x Ironman World Champion, and reigning Australian Long Course Champion, Craig Alexander in 2010.

In 2011, Jacobs will be training and racing on Boardman’s leading edge AiR (Aerodynamic Racing) road and time trial/triathlon bikes fitted out with SRAM group sets and Zipp wheels.

www.boardmanbikes.com

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