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First Endurance and Team HTC-High Road extend partnership

Nutrition specialist First Endurance is building further momentum in its endurance sport industry alliances. On the back of a newly formed triathlon team and a two-year deal with the new Leopard Trek pro cycling team – First Endurance is extending its partnership with Team HTC-High Road again in 2011.

The HTC-High Road pro cycling team will receive the entire First Endurance product line and will continue to work closely with First Endurance on new product development.

Now, while very limited supplies last, First Endurance, in a related promotion, is giving away a free HTC-Columbia/First Endurance Tour de France t-shirt with every nutrition products order at its website. These 100% cotton, limited-edition shirts were produced to commemorate the 5 stage victories HTC achieved in the 2010 Tour de France.

“First Endurance is very pleased to continue working with Team HTC-High Road again in 2011,” said Mike Fogarty, VP of Sales & Marketing at First Endurance. “We started working with Bob Stapleton back in 2004, when he was working with the women’s T-Mobile team. We’ve always had a fantastic relationship with Bob, the HTC-High Road riders and the staff. It just made sense to continue working with them.”

HTC-High Road sprinter Mark Cavendish added, “First Endurance provides the HTC-High Road team with a complete line of clinically effective endurance nutrition that helps us compete at the highest level day after day.”

www.firstendurance.com

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