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Firstborn design strategy for Cannondale


Firstborn, the digital creative agency headquartered in New York City, has been awarded ‘digital duties’ for Cycling Sports Group (CSG) brand, Cannondale.

According to the parties, ahead of the contract award to Firstborn, there was a ‘full on review’ for the business, which originally began in October 2010.

Commenting on the new partnership, Frank Hwang, Cannondale Global Marketing Director at Cycling Sports Group, said, “We looked for an agency that could translate our passion for cycling into a best-in-class digital experience.

“Ultimately, we want dealers and consumers to be able to re-create the physical Cannondale experience in a global web environment. For all these reasons and more, we selected Firstborn as our digital partner for this project.”

Going forwards, Firstborn shall set about developing a digital strategy and site experience for the brand. The new digital execution for Cannondale shall premier at Cannondale.com this coming summer.



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