In conjunction with the annual Kona Underpants Run, two female-focused endurance sports brands will provide an interactive way for their online communities to get a piece of the action!
On 6 October 2011 the city of Kona, Hawaii will see one of its main streets clogged by some of the fittest athletes on the planet during the annual ‘Underpants Run’ where donations go to support local charities. The run goes off a couple of days ahead of the internationally recognized Ford World Ironman Championship, taking place on 8 October 2011 in Kona.
In conjunction with the fundraising event, GOTRIbal, the network that empowers and connects women from across the globe through their love of endurance sports, will partner with women’s specific SOAS Racing apparel to give their respective online communities a chance to ‘get a piece of the action’ through voting for their favourite Underpants runner.
During the Run, GOTRIbal Founder Tanya Maslach will snap photos of her ‘Top 5 Underpants Picks’ and post them to the brand’s Facebook Page. Fans of GOTRIbal will be prompted to ‘like’ their favourite photo, and the winning Underpants runner will be awarded with a SOAS Racing Triathlon Race Kit post-race.
The winner’s photo will then be uploaded to both brands’ Facebook pages where members of the online communities can post their official ‘congratulations message’ and show their support.
“GOTRIbal and SOAS Racing share the mission of empowering women in endurance sports, and we believe an important part of activating this mission is engaging our entire community, both online and offline, during monumental events,” said Maslach.
SOAS Racing Co-founder Kebby Holden added “The Underpants Run is a truly unique part of the Ford World Ironman Championship. Not only is it important to give back to the island by taking part in this fundraiser, but we also wanted to give those, who couldn’t physically be here, the opportunity to feel a part of the excitement and action.
“The Facebook contest allows us to do just that, and we are looking forward to having women from across the globe interacting with each other.”
Post-race, SOAS Racing and GOTRIbal will co-host a ‘girls get together’ brunch where female endurance sports enthusiasts from across the globe will be able to network, mingle and share stories of their favorite endurance sports moments.