GU Energy Labs, creator of the original sports energy gel, has introduced Chocolate Raspberry Roctane – ‘an important addition’ to the GU line of ultra endurance energy gels.
Originally formulated by GU company founder Dr William Vaughan to fuel his daughter Laura’s course record at the Hardrock Hundred Mile Endurance Run, Roctane has become a staple for endurance athletes since its introduction in 2008.
“Finding myself over 11 minutes behind Julie [Dibens] as I headed into the run at Kona, I knew I would have to execute an impressive leg to accomplish my dream,” recalled Mirinda Carfrae of her win at the 2010 Ironman World Championships.
“I felt incredibly strong through the first-half of the marathon, and having Roctane on hand offered the extra focus and vigour I needed to power through to the finish. Chocolate Raspberry will be a welcome addition to my fuelling cache in 2011.”
The new flavour features Roctane’s unique Amino Acid Blend (Histidine, Leucine, Valine and Isoleucine) to slow energy-sapping acid build-up, along with Alpha-Ketoglutarate (OKG), to reduce muscle damage. The strategic balance of sodium, potassium, vitamin E, calcium, and caffeine also works cohesively to enable athletes to perform at a higher intensity for a longer period of time.
“We are pleased to introduce this flavour in response to the widely voiced demand for a chocolate Roctane option from athletes across the endurance sports world,” said R&D Director Brent Mann.
“The unique, yet subtle tartness of our all natural raspberry flavour, brings balance to the bold profile of the real, dark chocolate.”
Available from 15 May 2011, Chocolate Raspberry joins Blueberry Pomegranate, Vanilla Orange, Pineapple and Cherry Lime Roctane to deliver athletes a sophisticated spread of flavour options to fuel their most demanding endurance pursuits.
Chocolate Raspberry will retail for MSRP US$2.50 per individual gel packet, and US$47.99 per 24-pack (US$2 per gel). GU products are available for purchase at specialty sports retailers and at the company’s online store.
GU’s original energy gel was launched in 1994 in Berkeley, California. GU Energy Labs’ consistent innovation keeps GU at the forefront of the sports nutrition industry. Roctane, Chomps and GU Recovery Brew are staples of endurance athletes’ worldwide, providing scientifically-proven, performance-tested nutrition.