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Interbike 2011: part 1


This year’s Interbike, the 30th Anniversary of North America’s largest bike industry show, has an extensive amount of featured products…. There are too many to profile in full, so we’ll be picking a handful of some of the products on show.

Shimano‘s Di2 Ultegra groupset was recognised for bringing more affordability to electronic gear shifting. Understood to be around half the price of Dura-Ace Di2, the Ultegra Di2 groupset is pitched at a more affordable price point. While retail prices have yet to be confirmed, the electronic Ultegra should be priced below the regular mechanical Dura-Ace.

The G Series Pro is an elite line of sports nutrition products from PepsiCo-owned Gatorade. Grounded in years of hydration and sports nutrition research conducted by the Gatorade Sports Science Institute and used by some of the world’s best athletes, the G Series Pro line of products delivers the fuel elite endurance athletes need 01 before, 02 during and 03 after training or a race.



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