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Ironman athlete Toby Radcliffe backs Neovite


Toby Radcliffe, a professional Ironman athlete and triathlete racing for the Timex Multisport Team and sponsored by Neovite, has given an interview on the use of Neovite colostrum.

“I only started using Neovite in December [2010],” said Radcliffe. “So it’s only been through a base training period so far. I’ve made it through the winter without any cold or flu. Normally this time of year is a bit hit and miss as to whether I’m in any kind of shape to race.

“Certainly in Ironman, nutrition is very important. Traditionally it’s focused on race day nutrition, on recovery and on supplementation.

“Neovite provides something that’s much more bioavailable. It’s useful for my immune system, my gut functioning and it’s a protein supplement. It’s also something that derives from a natural product. That appeals to me as well.”


The Colostrum UK/Neovite business is built on the endorsement of a number of recognised experts. Triathlon coaches, and contributors to 220 Magazine, Joe Beer and Mark Kleanthous are notable endorsers from the world of multisport. Alongside this, colostrum is getting backing from the sports of cycling, rugby and influential media commentators in the health and fitness media arena.

As the Neovite brand raises its profile, and that of colostrum, a number of other sports nutrition players – such as Maximuscle (recently acquired by GlaxoSmithKline) – are embracing colostrum as a functional ingredient to support athlete immunity and gut health.

Neovite colostrum is the first milk produced by cows during the first 48 hours after birth. Colostrum provides newborns with the essential nutrients, vitamins, minerals and amino acids they need to make it through the first days of life. The product is imported from New Zealand from the surplus after the calves have been fed. It is a rich source of bioactive components such as immunoglobulins, cytokines, interleukins and growth factors.



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