On Tuesday 4 October at 16:00 at the Ironman Expo Village in Kona, Hawaii, Kestrel Bicycles will unveil a limited edition Betty Designs Kestrel 4000. Kristin Mayer, who launched Betty Designs back in 2000, had always dreamed of starting an amateur women’s tri team and supplying its members with team bikes with a team paint job. On Tuesday, her dream comes true.
Kestrel will be unveiling the team bike of Nytro Racing Team, a 12-member women’s amateur tri team (ages 20 to 50) that Mayer both manages and rides for, sponsored by the SoCal bike shop Nytro Multisport in Encinitas, California.
“I couldn’t be more thrilled to partner with such a great company,” said Mayer. “And the bike is so sexy!”
The project came together earlier this year when Kestrel Brand Manager Steve Harad approached Mayer, Kestrel’s chief bike graphics designer, and suggested that they collaborate on a custom bike – and why not for Mayer’s team?
“I love the uniqueness of her brand, and I really wanted to tap into that,” said Harad. “She’s done great things for Kestrel, and I knew she wouldn’t disappoint on this project.”
Elated, Mayer got right to work, seeking to create the whole package. With kits that she describes as ‘crisp, clean, and sporty’, she wanted to create a bike graphics package similar in tone and feel. “It’s more of a white bike, and I incorporated black and Tiffany blue,” said Mayer.
“I didn’t want it to be blatantly feminine. But I added some swirls on the fork that give it a feminine touch but keep it clean and simple, allowing you to admire the gorgeous, rounded lines of the bike.”
And of course, also integrated into the design: the signature Betty Designs logo. “The skull and butterfly are a play on tough and pretty,” explained Mayer. “Women can have muscles and still be beautiful.”
Mayer couldn’t be happier with the final product. “We’re going to be a kick-ass team in Southern California riding these sweet 4000s. And as I always say, if you look good, you feel good, and you’ll go faster.”
Limited numbers of the limited edition Betty Designs Kestrel 4000 have been produced. Those bikes not going to the Nytro women will be available for sale through Kestrel’s network of authorized dealers.