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Ridiculous Obstacle Challenge Los Angeles!

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VAVi Sport & Social Club (VAVi), San Diego’s premier coordinator of sports leagues, races, social events and charity opportunities, has announced that registration for the first annual Ridiculous Obstacle Challenge (ROC) Race in Los Angeles is now open. The event will take place at Fairplex in Pomona, home of the LA County Fair, on 5 November 2011, and over 5,000 participants are expected.

Inspired by television’s popular obstacle course game shows, the 5K race will feature outrageous and challenging obstacles providing fun and entertainment for both competitors and spectators.

With more than 55,000 members in San Diego, VAVi has already seen success launching non-traditional adult sports leagues that include kickball, dodgeball and inner tube water polo. The first ROC Race was held in San Diego in May 2011 and had over 6,000 participants. VAVi expects a similar turnout for this inaugural event in the Los Angeles market.

“After the overwhelming success we saw with the first ROC Race in San Diego, we knew we had to take it to Los Angeles, a city where fun and active individuals enjoy crazy competitions and great after parties,” said Latane Meade, President of VAVi. “Today’s popular games shows like Wipe Out have shown us that adults love getting a little ridiculous, and we can’t wait to see what the people of Los Angeles are made of.”

The 5K ROC Race will challenge individuals and teams to conquer multiple obstacles including swinging ropes over water, ball hill climbs, swinging boulders, cargo nets, harassing role players, inflatable slides and more. Additionally, participants and spectators will enjoy the ROC Fest after party featuring live music and DJs, beverages, food vendors and the Vendor Village showcasing numerous local businesses.

Registration options include individual competitors, four-person teams and unlimited team sign-ups (for groups of five or more). Awards will be given out in each category for best ROC Race times and best costumes worn for the race.

The event is looking for partners & sponsors, with a number of opportunities to showcase brands, such as at the ROC Fest after party. For information about sponsorship or expo booth opportunities email Keith[at]govavi.com.

Additional ROC Races in other major cities will be announced soon!

www.rocrace.com