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Sigma Sport lists Focus Bikes for 2012


UK multisport retailer Sigma Sport is bringing the 2012 Focus bikes range to its store and is ‘very excited to represent this brand.’ The road cycling and triathlon retailer based in Hampton Wick, Kingston upon Thames, will list a number of Focus bikes.

Founded in 1992 by former cyclocross World Champion Mike Kluge – Focus has rapidly grown to be one of the world’s most innovative bike manufacturers. The company designs bikes for some of the top athletes in the world, as well as recreational riders and promising young talent – ‘all of whom find high quality at an outstanding price-to-performance ratio for bikes that are road and race ready.’

The Focus motto is ‘From Pros, for Pros’ because the company collaborates with sponsored athletes to develop cutting-edge designs that help competitive cyclists of all abilities ‘go faster, finish stronger and climb onto the podium.’

Made in Germany
Focus has deep German roots and a pride in its German heritage – emulating the German nation’s reputation to create products with the best workmanship, reliability, durability and performance. Focus calls this ‘the German advantage’.

Pro teams ride Izalco
Focus bikes are ridden by and developed with UCI World Tour Team – Katusha; the UCI Continental Team – Jelly Belly; and Pro Women’s Team – Vanderkitten-FOCUS.

Both the Focus Izalco Team and Pro come with a long list of technical features that riders would expect from a top-end carbon frame, including: BB30 bottom bracket, reinforced integrated cable routing, tapered head tube, carbon dropouts, and SSPS (Stable Stiffness Per Size – the tube dimensions grow with the frame’s size).

The Izalco frame has been tried and tested in the world’s most important bike races including the Tour de France and has ridden to victory in stages of both the Criterium de Dauphine and Vuelta a Espana this year.

2012 sees a continuation of both the Izalco Team and Pro bikes, with components handpicked from Shimano, SRAM, DT Swiss, Mavic, Rotor and FSA. With tyres from Continental and saddles from Prologo and Fizik – the range provides customers with ‘a race ready specification that is price competitive.’

Ergoride and Donna
2012 sees the introduction of two new variants to Focus’ carbon range – the Izalco Ergoride and women’s specific Donna. Devised to be Focus’ most comfortable race bike, the Ergoride still calls upon design cues from the pro-level Izalco and introduces specific features to achieve this purpose:

  • Radically sloping top tube and longer head tube
  • Geometry adjusted for a slightly shorter reach
  • New specifically designed fork with greater integration into the front end
  • Top tubes tapers from a bulky front end to an inch wide section seat tube junction
  • Ultra-slim seatstays as part of a full carbon rear end (including drop outs)
  • Vertically compliant and vibration absorbing and therefore comfortable
  • Extremely light

These developments are combined with internal cable routing, with channelling to make cable replacement easier, and a frame that utilises the BB30 concept to produce a further edition to Focus’ top end road range. The Ergoride is a bike that ‘will directly appeal to sportive riders and is more than capable of ironing out the coarse countryside roads.’

The Izalco Donna female specific design shares the same characteristics and attributes as the Ergoride with female specific component selection and dimensions.

Cayo and Chrono
With the Cayo remaining for 2012 – it is also joined by the all-new EVO version. Whilst taking the Cayo’s principles into consideration, the EVO frameset is a completely new design that weighs in at sub-1000g for the frame.

According to Sigma, the pick of the range has to be the Cayo EVO 2.0 – built with all-new Shimano Ultegra Di2 and Fulcrum Racing 5s at only £2799.99.

Focus has been in joint production of its time trial range with TT specialist Andreas Walser and here offers the Chrono range of bikes. Aerodynamics are coupled with carefully selected products. 2012 sees a full carbon range with three offerings for both testers and triathlete to consider; two Shimano builds and the pro-replica 1.0 SRAM Red Black build – each with ‘a wisely selected time trial specification.’



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