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Somnio customisable run shoes at ISPO BrandNew Awards

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Somnio, the maker of customisable running shoes, has been recognised as a finalist in the 2011 ISPO BrandNew awards. The ISPO BrandNew awards recognise ground-breaking new design in sports equipment, apparel and accessories.

Somnio, along with 282 other companies from 28 countries, presented its products for consideration for an ISPO BrandNew award.

Awarded as one of five finalists in the fitness category, which introduces fitness training concepts of the future, Somnio’s unique customisable design stood out to a jury of industry experts.

“We are proud to be recognised by the international sports community for our forward thinking shoe design and customisation,” said Sean Sullivan, President and founder of Somnio.

“We set out to solve common running problems by offering a shoe that adapts to the individual and their unique needs. It is rewarding to offer a pain-free solution and see people achieve their dreams.”

Somnio’s exclusive fit technology ‘creates almost infinite shoes and limitless possibilities using the exclusive F.E.A.T. fit system to improve each user’s running experience.’

Using three customisable inserts that identify each customer’s unique needs for arch support, proper cushioning and foot and leg alignment, the shoes stabilise and support the foot to correct biomechanical problems that cause running injuries.

For the past ten years, the ISPO Awards have served as a barometer of future trends by introducing young entrepreneurs and their ground-breaking products to the market. All finalists, including Somnio, will present their innovations at the ISPO Exposition in Munich on 6-9 February 2011.

With its headquarters based in Santa Cruz, California, and the European main office located in Wetzikon, Switzerland, Somnio shoes are sold at dealers throughout the world, online and by authorised Somnio fitters.

www.somnioshoes.co.uk
www.ispo-brandnew.com

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