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Somnio launches NADA minimalist run shoe to the UK at TCR Show 2011

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Somnio, ‘the maker of the only customizable running shoe on the market’, is excited to announce the UK launch of its new minimalist running shoe NADA at this year‘s TCR show (Sandown Park, Surrey, UK, 11-13 February 2011).

Complete with a zero heel to toe drop and weighing in at only 3.5oz, according to Somnio, the NADA (No Anterior Drop Applied) is not just a shoe.

‘The NADA is a starter kit for those who want to bring minimalist training into their running routine.’

The NADA minimalist run training kit was designed to increase foot strength, improve posture and alignment, increase running efficiency and reduce injury in the long term. Along with the ultra-lightweight NADA shoes, the kit comes with a training and strengthening program created by Phil Wharton of Wharton Performance.

Phil Wharton is a world-renowned musculoskeletal therapist and stretching guru who works with Olympic calibre athletes and everyday athletes alike. He developed the NADA training DVD to help lead runners through strengthening exercises and form drills in order to help make a safe and pain-free transition into minimalist running.

“We see so many people jumping right into minimalist running without proper conditioning, often resulting in injury,” said Wharton. “With the DVD, we’re providing Nada customers with an owner’s guide to minimalist running and empowering runners to stay in the game and stay healthy.”

“With Nada, we’re not just providing an amazing shoe, but also providing the information to help people get the right start,” added Sean Sullivan, President and founder of Somnio.

“Whether they are adding minimalist running to their current exercise program or are just looking to make a change, our minimalist running starter pack provides all of the tools they need.”

The Nada shoe retails for

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