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Standard Chartered in major Singapore Marathon sponsorship


The organisers of the Standard Chartered Marathon Singapore (SCMS) have confirmed a three-year sponsorship deal valued at S$9.75 million (US$7.9 million) from title sponsor, Standard Chartered Bank.

This is the largest-ever corporate sponsorship for a running event in Singapore. The Singapore Sports Council (SSC), which operates the event, said that the sponsorship renewal would extend through to the 2013 edition of the race.

Standard Chartered Bank’s long-term commitment to marathons extends over a decade, with the bank backing nine marathons globally, including the SCMS.

“After a very successful inaugural SCMS in 2010, we are delighted to announce our continued support for the event as title sponsor,” said Ray Ferguson, Standard Chartered Regional Chief Executive Officer for Singapore and Southeast Asia.

“The marathon has been a great platform for engaging all our stakeholders, and it resonates with what we stand for as an organisation: courage, a ‘can-do’ attitude, partnership, leading by example and the determination to ‘go the distance.’”

CEO of the Singapore Sports Council (SSC), Mr Lim Teck Yin, who is also the Chairman of the SCMS 2011 Organising Committee, thanked Standard Chartered Bank for its support. “The SCMS is one of SSC’s and Singapore’s most successful and recognisable partnerships with a major corporation.

“The marathon is an excellent example of how sports can raise brand awareness, build market share and win customer loyalty for a corporate investor. SSC hopes to see more companies coming forward as our partners in sport.”

The inaugural 2010 Standard Chartered Marathon Singapore attracted a significant 60,000 participants. Last year’s event included a marathon, half-marathon and 10K road race. Details of the SCMS 2011, including the routes, categories for participation are expected to be announced by race organiser SSC towards the end of June 2011.

The 2011 Standard Chartered Marathon Singapore is scheduled for Sunday, December 4.