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UCI on-track with large TV audiences


According to a release from Union Cycliste Internationale (UCI), large TV audiences were glued to the 2010-2011 UCI Track Cycling World Cup Classics and recent 2011 UCI Track Cycling World Championships.

UCI Track Cycling World Championships on air
The 2011 UCI Track Cycling World Championships held in Apeldoorn, Netherlands, in March drew more than 75 million television spectators worldwide during more than 125 hours of broadcasting time.

The largest audiences were recorded in France (more than 24 million) and the Netherlands (more than 18 million). Polish television dedicated the most broadcasting time to this event (more than 19 hours), followed by Italy (more than 13 hours). The Brazilian cable and satellite television service Globosat broadcast the track worlds for the first time (almost 9 hours).

Extensive coverage was also provided by Eurosport Pan Asia (more than 23 hours) and Eurosport 2 (more than 21 hours).

UCI Track Cycling World Cup Classics
Meanwhile a total of 64.43 million television spectators tuned into the 2010-2011 UCI Track Cycling World Cup Classics, confirming the popularity of this leading track series.

Statistics produced by the media analysis company IFM show that more than 60 hours of images from the four World Cup rounds were broadcast in 10 countries. With broadcasting time of around 28 hours, Lithuanian Sport 1 contributed the bulk of broadcasting time (46.2%). Meanwhile, more than 10 hours were broadcast in the Pan Asia region. Broadcasts in the Netherlands, China and the UK were a crucial factor for the high number of overall viewers.

Live broadcasts increased by 27% on the previous season with 23:19:52 hours in 2010-2011 compared with 18:05:06 hours broadcast live in 2009-2010. Nearly 1 million TV viewers watched the action live during the 2010-2011 edition.

Of the four rounds of the 2010-2011 UCI Track Cycling World Cup Classics, Beijing drew the highest cumulated audience with 35.22 million television spectators. This was followed by Manchester (25.94 million), Melbourne and Cali.

The 2011-2012 edition of the UCI Track Cycling World Cup Classics will open with a round in Astana, Kazakhstan, from 4th to 6th November 2011.

New partnership with South Asian sports channel Ten Sports
To further bolster its broadcast ambitions, UCI has entered into a new partnership with the South Asian sports channel Ten Sports.

Launched in 2002, Ten Sports has become a leading sports channel for South Asians, reaching more than 50 million homes in the sub-continent, Middle East, Europe and Asia. Under its agreement with the UCI, Ten Sports will broadcast highlights of the following events in 2011:

UCI World Championships for road, BMX and mountain bike & trials
Tour of Beijing
UCI Mountain Bike World Cup
UCI Women Road World Cup