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Wholesome Sweeteners sponsors Sugar Tri Kidz Triathlon


On Saturday 1 October, more than 350 kids are expected to participate in a triathlon to be held at the First Colony Aquatic Center in Sugar Land, Texas. Wholesome Sweeteners is once again the title sponsor of the Fifth Annual Sugar Tri Kidz Triathlon, which is fast becoming a popular tradition in the community and is now billed as the largest kids’ triathlon in the [US] South.

“Wholesome Sweeteners is proud of our continued support of this event which creates an environment for kids that fosters a healthy lifestyle and sense of accomplishment, as well as some friendly competition,” said Ironman finisher Nigel Willerton, Wholesome Sweeteners’ CEO. “Year after year this triathlon continues to be successful thanks to all the hard work of the participants, volunteers and sponsors.”

In order to participate, children must be between the ages of 5-12 as at 31 December 2011 and be a USA Triathlon (USAT) junior member. Distances for each portion of the triathlon vary based on the child’s age group.

The triathlon not only provides Houston-area children with an opportunity to compete and be active, but also gives back to the community. The proceeds of the event will go to the Snowdrop Foundation and the Cdifferent Foundation.

The Snowdrop Foundation is an organisation dedicated to assisting patients and families at the Texas Children’s Cancer Center. The Cdifferent Foundation is especially close to Willerton’s heart, as he helped guide a blind athlete, Brandon Adame, through the inaugural Memorial Hermann Ironman Texas event this May. Cdifferent was founded to inspire visually impaired people to lead active and healthy lives. The foundation creates opportunities for the visually impaired to compete in events such as Ironman by matching them up with sighted guides.

All children completing the Sugar Tri Kidz Triathlon will receive a medal and a goodie bag filled with items such as a Wholesome Sweeteners’ re-usable water bottle printed especially for the occasion.

Wholesome Sweeteners is a joint venture between Imperial Sugar Company and Edward Billington and Son Ltd based in the UK. Located in Sugar Land, Texas, Wholesome Sweeteners supplies Fair Trade certified, organic and natural sugars, honeys and agave syrups.