In its ‘big snow day announcement’ this week, Atlanta-based triathlon retailer all3Sports.com is proud to have Matt ‘Boom Boom’ Reed joining its family of pro athletes for 2011.
The signing of Reed will add some winter warmth to the all3Sports.com team, who have recently been experiencing icy road conditions in Atlanta.
“Matt is immensely talented, having shown his mettle across every distance in the sport,” said Morgan Clark, Owner and President of all3sports Inc. “Additionally, several of Matt’s product sponsors – including Zipp, CEP, Shimano and Fizik – are vital to our retail mix, and we plan to work on a number of joint promotions.
“We’re excited to have Matt and all of Team Reed join our extended family.”
This latest alliance with Matt Reed follows a similar partnership between all3Sports.com and professional triathlete and ITU Long Course World Champion Tim O’Donnell.