TriStar and Zoot Sports have announced a comprehensive multi-year partnership for 2011. The partnership entitles Zoot Sports to become the exclusive Apparel & Shoe partner for five events including TriStar Mallorca, TriStar Worms-Germany, TriStar Lyon, TriStar Estonia and TriStar Monaco.
"The partnership between Zoot and TriStar is just another example of our commitment and passion for the sport of triathlon," said Jeff Mechura, VP Global Marketing for Zoot Sports.
“Zoot is proud to be a part of such a dynamic event series that is exposing more people to the spirit and lifestyle of the sport. We are looking forward to a long and mutually beneficial partnership with TriStar, and together helping shape the future of the sport of triathlon.”
The agreement provides complete equipment to the events including clothing for athletes, volunteers and the organising team.
"It’s an honour to have won Zoot as an official partner," added Laurent Gauthier, President of TriStar brand owner Star Production SARL.
“Zoot is one of the world’s leading brands in the sport of triathlon. After the inspiring talks we’ve had, we are confident that our cooperation will be an important support for both our brand and the events. From experience we know that we can work with Zoot very well.”