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A measure of power for new SRAM RED

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For 2012, the new SRAM RED groupset continues in the SRAM tradition as a leading player in ‘light weight, flawless shifting, aerodynamics and ergonomic advantage with aesthetic styling.’ According to the company, the new SRAM RED groupset represents the pinnacle of road racing technology and delivers countless performance advantages to the professional and enthusiast alike.

As the company points out in its product launch release…

How did we improve on the world’s best mechanical gruppo? We started with everything we knew, and then designed a brand new drivetrain from scratch. Each part was engineered with the twin goals of eliminating the superfluous while focusing on an overall synergy that translates into unmatched performance. Elegant and simple, SRAM RED perfects the riding experience through genuine innovation. SRAM RED changes everything.

The new SRAM RED has six all-new components: shifters, rear derailleur, font derailleur, brakeset, crankset and cassette. Features include:

  • New front shifting technology: fast / efficient / low noise
  • Fully integrated power meter: new Quarq technology
  • New finish:? two-tone falcon grey and black look
  • SRAM RED total weight: 1739g (bb30); billed as ‘the lightest groupset ever’

The SRAM RED Quarq Power Meter has ‘a lighter, more accurate power meter completely integrated with the philosophy and performance of SRAM RED.’ The sleek new geometry reduces system weight and delivers clearance for oversized frames and aerodynamic chainrings. Integrated electronics minimize interconnections and reduce exposure to the elements, bringing ‘unmatched durability and reliability’.

www.sram.com

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