Ironman brand owner World Triathlon Corp (WTC) has confirmed a global sponsorship with Aquadraat Sports that designates it as the Official Water of Ironman. In addition to providing water for Ironman and Ironman 70.3 races around the world, Aquadraat Sports will also be the title sponsor of the Ironman US Championship taking place in metropolitan New York and New Jersey on 11 August 2012.
This latest sponsorship deal firmly places Aquadraat Sports in the world of triathlon. It is also interesting to note that the Aquadraat Sports was one of the official local partners of the ITU World Triathlon San Diego event last weekend. Here, the water brand joined Active Network, Gatorade, PR*Bar, TYR Sport and ZOCA as official local event partners in San Diego.
Aquadraat Sports in global deal as Official Water of Ironman
The inaugural Aquadraat Sports Ironman US Championship will include nearly 3,000 athletes from 46 states and 41 countries, nearly 5,000 volunteers and more than 200,000 total spectators, in one of the largest media markets in the world.
“We are excited to have Aquadraat Sports as a partner across Ironman and 70.3 events,” said Erik Vervloet, Chief Marketing Officer of Ironman. “Water is arguably the most crucial product on our race courses and having consistency at events around the world will be good for our athletes.”
Aquadraat Sports, with the company slogan Water for Life, claims to produce one of the most unique waters on the planet. ‘Quickly absorbed into the body’s cells and carrying extra oxygen, Aquadraat enhances cellular respiration and supports the body’s ability to meet demands for increased energy production.’ Aquadraat has reportedly been shown to increase exercise capacity and to stimulate an overall feeling of well-being.
“As we expand our footprint globally and launch Aquadraat Sports in the United States, we want to align ourselves with athletes who can directly benefit from consuming our product,” said Marcel ter Stege, Chief Executive Officer of Aquadraat Sports.
“There is no tougher event than Ironman, and Aquadraat gives triathletes the fuel their bodies need to develop and sustain peak levels of fitness and health. Top Ironman competitor Yvonne van Vlerken has been drinking Aquadraat for years and her fantastic results speak for themselves.”
The global sponsorship was reached in conjunction with sports marketing and entertainment company Wasserman Media Group.