Provexis plc, the life-science business that develops, licenses and markets scientifically-proven functional food and sports nutrition technologies, has today announced a full relaunch of the Science in Sport (SiS) brand design, together with a repositioning of the product range to focus on key growth products in the SiS GO and SiS REGO ranges. This relaunch is supported by a new website (www.scienceinsport.com) that will be further enhanced with new e-commerce and social media functionality as the year progresses.
In parallel with the relaunch, and as an extension to the SiS GO Gel range, GO Plus Nitrates launches today. According to Provexis/SiS, this product has seen positive performance results in a small-scale trial with a GB Olympic team.
In recent weeks the product has been used by an elite professional cycling team, and feedback has been ‘very positive’. Further clinical trial work and product performance development for this product will continue throughout the year.
Stephen Moon, Chief Executive Officer of Provexis plc, said, “We were pleased to finish the last financial year with the SiS brand in strong growth. The brand relaunch and significantly increased marketing support should see this momentum continue. The first of our new product launches for the year, as well as supporting sales growth, will reinforce our position as the leading provider of sports nutrition to endurance athletes.”