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Ocean Lava Triathlon keeps time with new sponsor

Lanzarote’s Ocean Lava Triathlon has confirmed that Madison New York Watch will serve as the race’s official timekeeper sponsor.

Organised by the organising team behind Ironman Lanzarote, the third edition of the Ocean Lava Triathlon will take place on 8 September 2012 in Puerto del Carmen, Lanzarote, Spain. With a half iron distance and ‘quarter distance’ on offer, the unique event takes place on the volcanic landscape of Lanzarote and amidst the crystal clear waters of the Atlantic Ocean.

The CEO of Madison New York, Martin Lieberz, will take part in Ocean Lava for the second time. Commenting on the sponsorship, Lieberz said “Madison New York is very honoured to be the official timekeeper for the Ocean Lava Triathlon. As a triathlete and Ironman finisher, I know what each participant goes through and we are therefore proud to ask you to accept our gift we have for you in the goody bags – the Madison New York Sport Watch.”

The race organizer and founder of the Ocean Lava Triathlon, Kenneth Gasque (Race Director of Ironman Lanzarote) is continuing to build momentum with the Ocean Lava event. The focus is on making the race a special experience for participants and their families, and a memorable day for all athletes, regardless of age and ability.

Gasque noted, “The reason for making Ocean Lava is to help Lanzarote with a new first class sporting event, where local and international athletes can meet and friendships will be formed. We are excited to have Madison New York on board as a new sponsor. It helps us continue the momentum for our unique event.”

Calling all ages!
Rejecting the more common five year age group bands, Gasque has initiated a new system for age group rankings. At this year’s Ocean Lava Triathlon, the winners of every age year (male and female) will receive an Age Group Champion Medal.

With lots of age-specific medals on offer, Gasque is excited to have a large roll-call of medal winners in 2012. “This event is a very special and challenging race course, and we have a unique and fair age group category system. This helps the event and the local community celebrate each year’s individual age-specific champion alongside the overall male and female race winners.

“We also have a post-race awards party at Café La Ola in Puerto del Carmen, Lanzarote. This includes dinner and a free bar to midnight for only €25. With a big screen presentation summarising Ocean Lava 2012, all age winners are invited to join the awards party in an old or new finisher shirt!”

Gasque also noted the importance of Lanzarote as an international tri destination. “In the world of triathlon, Lanzarote has been known as Europe’s Hawaii, since the start of the Volcano Triathlon in 1985 and Ironman Lanzarote in 1992, today the oldest European Ironman and the world’s toughest Ironman triathlon,” he said.

“Each winter, thousands of cyclists including triathletes are escaping the cold and rain of North Europe and coming to the Lanzarote sunshine for race preparation, conditioning and training.”

Drawing on the organisation experience from the team behind Ironman Lanzarote and with support from the local government, town halls, police and the local community – the Ocean Lava Triathlon is aiming to firmly put itself on the map in 2012.

Under the structure of Gasque’s race organising operation, Kenneth Gasque Island Sports Events, the single-age group classification is being pitched at Europe’s travelling band of triathletes. The warm climate, tourism infrastructure and end-of-season timing are seen as a particular draw in the increasingly competitive tri event marketplace.