SCOTT Sports SA has today announced it will shift its position in the aftermarket bike accessories business, as it takes over the Syncros brand to become a major player in the parts and accessories market.
Syncros was founded in 1986 by Peter Hamilton and Pippin Osborne as a small, high-end components company on Vancouver’s North Shore. After a few changes in ownership, Tom Ritchey made the ?nal buy in 2003 and under his guidance, Syncros returned to its roots as a leading manufacturer of high end mountain bike components specialized in the All Mountain, Freeride and Downhill categories.
SCOTT will give Syncros ‘the necessary support to design outstanding products and enlarge the line by expanding into Cross Country and Road categories.’ A dedicated design and engineering team has been created, which has already begun working to develop innovative products for future Syncros product lines.
The products will be built to re?ect SCOTT’s high standards for technology, while also keeping top-to-bottom integration in mind. According to Scott, this type of product integration will cultivate new levels of innovation, further adding value to its bikes.
“We have always believed that the Syncros name has had an excellent image in the industry,” added SCOTT Sports Vice President, Pascal Ducrot. “Our priority was to ?nd a way to increase our offering of parts and accessories while still maintaining our relationship with Ritchey, our long-term partner. The purchase of Syncros was the perfect solution and we look forward to offering our dealers a full line of new parts and accessories with the same high quality standards as our bikes.”
Syncros will be distributed through the SCOTT network to dedicated dealers around the globe. Currently SCOTT offers dealers a full range of bikes, clothing, bike shoes and helmets. The addition of Syncros parts and accessories will further strengthen this package, giving dealers more to offer.
SCOTT will present the complete range of new Syncros products to the public during the 2012 Eurobike show.