Provexis plc has officially opened a new manufacturing facility for its Science in Sport (SiS) sports nutrition business in Nelson, Lancashire. The opening, held yesterday, was attended by Junior World Road Champion and 2011 Junior BBC Sports Personality of the Year nominee, Lucy Garner, and the UK’s top amateur cyclist and Time Trial champion, Michael Hutchinson.
The official opening marks the relaunch of the SiS range, rebranded and simplified into two core offerings: SiS Go for preparation and performance and SiS REGO for recovery.
The manufacturing facility, known as ‘The Innovation Centre’, is approximately 38,000 square feet, and more than 50 people are employed at the site. Already delivering reduced costs and improved margins, the new factory is accredited to the Informed Sport quality assurance programme.
Informed Sport is a quality assurance programme for sports nutrition products, suppliers to the sports nutrition industry and supplement manufacturing facilities. The programme certifies that all nutritional supplements, ingredients and sites that bear the Informed Sport logo have been tested for banned substances by the world class sports anti-doping laboratory, HFL Sport Science.
The SiS factory opening comes at an exciting time for the business following the appointment of John Clarke to the management board, the launch of the new SiS GO Plus Nitrates gel, the recent recruitment of Olympic Champion Rebecca Romero as brand ambassador and partnership deals with the Rabobank and RaphaCondor pro-cycling teams.
Stephen Moon, CEO Provexis, said “Since acquiring SiS in 2011, we have focused our attention on the further development of the science behind the sports nutrition products and building on the brand’s excellent reputation in endurance sports. Today’s opening follows strong monthly growth in SiS sales since the acquisition and reinforces our market leading position in sports nutrition for endurance athletes. The brand relaunch and significant increase in marketing support will help us build on the momentum we’ve generated.”