On 1 March 2012, telecom services specialist Swisscom acquired Datasport AG, a leading international service company for popular and mass sporting events. Datasport based in Gerlafingen was founded in 1983 and now employs 21 full-time and 67 part-time employees. It will continue to operate as an independent company and brand.
The acquisition of Datasport expands the footprint for Swisscom services at major endurance and multisport events. The transaction price was not disclosed.
Datasport is a leading international sports service provider for popular and mass sporting events in the areas of running, mountain biking, triathlon/duathlon, cycling, walking, cross country skiing and alpine skiing. The company serves over 300 events each year and is a service provider responsible for data management, subscriber management, payment collection, timing, results services, speaker and information systems and information dissemination.
The company’s core competencies in data management for mass sporting events are in the registration and identification of participants, race timing and the use of RFID and modern web technologies.
Swisscom offers services for temporary wireless infrastructure for events, GPS tracking and geo-localization. Swisscom Event & Media Solutions Ltd (a subsidiary of Swisscom Broadcast) also offers temporary ICT services as well as streaming and web media solutions for event organizers and media companies.
According to Dieter Bernauer, CEO of Swisscom there are a number of mutual gains from the bringing together of the two companies. “Datasport is a well-run, solid company with an excellent reputation with mass sporting events,” he said. “Swisscom has acquired new skills, which complement our existing range very well.”
For Claudio Galasso, Managing Director and former majority shareholder of Datasport, Swisscom is the ideal partner for the further development of the company. “With Swisscom, Datasport has a strong partner that possesses unique expertise in mobile and multimedia communications.”
A new application jointly developed by Swisscom and Datasport will be available at the Patrouille des Glaciers (PDG) ski mountaineering race in Switzerland at the end of April. Via the new PDG app, users can follow competitors via cell phone, with GPS tracking of all participants across rugged alpine terrain delivered in real time.