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365Competitors revamps race insurance offerings


365Competitors LLC, the race registration insurance business, has announced new and enhanced Registration Fee Protection Programs designed for all types of competitive events, as well as a fully redesigned company website.

“I’m so excited to announce these changes,” said Ken Baldo, 365Competitors Founder and President. “The new programs and website are perfectly aligned with our goal to help race events easily market refunds and offer real and unexpected value to their participants. We look forward to continued growth within our company and contributing to the success of our valued race event clients.”

Replacing 365Competitors’ previous Registration Fee Protection Programs will be two new insurance programs. These are created specifically to put more incentive behind the ‘register now’ button and get more athletes to sign up. Both work with all types of competitive events from 5Ks to triathlons, marathons, cycling and beyond.

Race events may now choose from the company’s Endurance and Sprint programs:

Sprint Program
Billed as an excellent and cost-effective option for events looking to jumpstart registration; this program uses a limited-time hook to create urgency. As 365Competitors notes, ‘Sprint delivers the unexpected to those athletes that sign up early.’

By allowing refunds to be marketed for a pre-determined amount of registration time, Sprint gives race directors the power to entice registrants who may be on-the-fence and thus may more quickly meet revenue goals.

Endurance Program
The Endurance program gives race directors the power to go the distance by promoting refunds for the entire length of open registration. Athletes will be incentivized to secure their place when they know they’re guaranteed protection, throughout the registration time window.

Both programs include 100% refunds on registration and processing fees.

Thus, if medical issues, such as illness or injury, prevent an athlete from participating in an event, 100% of the registration fee including taxes and service fees, is returned to the athlete. All administration, including online claims and processing is handled by 365Competitors. Events do not even need to change their online registration process when implementing the programs.

The new 365competitors.com website is designed to reflect the company’s updated image and provide participating race directors and athletes with an improved user experience and more information.

Founded in 2011, 365Competitors identified that in order to really stand out and increase market share, race events would soon have to make changes. The company’s registration fee protection programs give race events the power to tell the world that they offer refunds. This gives registrants ‘a potent, worry-free incentive to sign up quicker.’

Registration fee protection can be easily put into place for all sporting events across the United States, including; running events from 5Ks to marathons as well as cycling, duathlons, triathlons and beyond.

Along with helping to incentivize early registration, the programs provide: turnkey solutions for adding value to an event’s registration package, provide an unexpected benefit and thank loyal participants.