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ASICS enables ‘natural rotation’ with FluidAxis

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ASICS claims to have revolutionized running shoe design with ‘FluidAxis’. As the company notes, until now, running shoe technology has been designed around the up-and-down movement of the ankle joint – but the foot doesn’t just move like this.

ASICS continues to point out that the foot moves from side-to-side using the subtalar joint – with the movement of pronation and supination. Hence, the redesign of the running shoe with FluidAxis. It works with the foot to enable this natural rotation.

FluidAxis technology is premiering with the GEL-Lyte33 2 and the GEL-Excell33 2 in the upcoming Spring 2013 season.

www.asics.com

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