LAVA in Lance promo for newsstand debut

Hot the heels of LAVA Magazine’s change in ownership, and to celebrate its newsstand debut and redesign, LAVA, the Official Magazine of Ironman, is giving away a signed photo of Lance Armstrong to one lucky new subscriber.

Consumers can subscribe to LAVA before Tuesday 22 May and be entered to win the 11×14 autographed photo of Lance Armstrong from his race at Ironman 70.3 Galveston.

LAVA Magazine has been around for two years, and has proudly stood behind its design and concept: delivering reportage by and for the serious triathlete. The mag’s June issue is ‘something special’, with a newsstand debut and sophisticated redesign that improves the reading experience. Plus, the June issue includes some special access to some unique personalities.

For this coming issue, Senior Editor Jay Prasuhn spent a few days with Lance Armstrong to talk to him not only about his return to multisport, but also his past and the guys that helped shape him into the athlete and personality he is today. Prasuhn and Senior Photographer Donald Miralle spent two days shooting Lance at his home, at the Lance Armstrong Foundation, at a Masters swim workout, and out on the roads of his home in Austin.

LAVA was grateful to have Lance’s longtime personal photographer, Elizabeth Kreutz along (author of the World Press Photo award-winning book Comeback 2.0 that chronicled Armstrong’s return to bike racing following his bout with cancer) to capture the behind-the-scenes action in the photo gallery over at LAVA’s website.

And there was action: Miralle fell into Armstrong’s backyard pond while backing up to find a wider frame. (Yes, the camera was saved.) That aside, much of the portraiture was procured from a studio built in a few hours in Armstrong’s garage. For Kreutz, used to following Armstrong with a Canon or two in tow, it was a welcome arrival. After all, she was shooting triathlon, chasing her husband and pro triathlete James Bonney on the Ironman circuit well before her work with Armstrong.

“I was always excited about the possibility of Lance coming back—at least I always hoped that he would,” Kreutz said. “But knowing Lance and seeing how much fun he’s having is great.”