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Profile Design hires Marketing Coordinator


Profile Design has hired Larissa Lewis as Marketing Coordinator for the Profile Design and Bellwether brands. Lewis joins the company from an events sports marketing background and also brings considerable knowledge and enthusiasm for multisport, stemming from a lifetime of involvement in triathlons.

Lewis will work with the team to create, analyze and manage marketing programs ranging from social media initiatives, project management, to program tracking and media engagement.

“I am excited to join the Profile Design team and work with a company that is so passionate about athletes,” Lewis said. “I am looking forward to bringing my passion and experience in the industry to building great marketing programs with Profile Design.”

“We are thrilled to have Larissa on the team,” added Barry Smith, Profile Design’s Marketing Director. “She has great marketing skills and experience and is really dialed on what it takes to succeed while staying true to a brand. Plus, she has first-hand experience with athletes, customers and products. That’s a great combination.”

Profile Design offers a full line of triathlon specific components, wheels, wetsuits and road cycling components. Bellwether Technical Cycling Apparel, established in 1983 is known for high-quality road and mountain bike clothing.