220 Triathlon, ‘the UK’s bestselling triathlon magazine’, has secured an exclusive deal with book publishers Penguin to run an extract from Olympic medallists’ Alistair and Jonathan Brownlees’ new joint autobiography. The magazine’s July issue, now on sale, features a seven-page extract from Swim, Bike, Run: Our Triathlon Story, ahead of the book’s release on 3 June 2013.
The extract is taken from a chapter entitled ‘Brother on Brother’, where Alistair and Jonathan provide candid, honest and heartfelt insights into the other’s character and personality. The July issue of 220 Triathlon also features training advice from the brothers, which is interspersed throughout the autobiography.
Elizabeth Barrett, Deputy Editor of 220 Triathlon, said “We are extremely excited to publish this exclusive content from the Brownlee brothers’ fantastic new autobiography. As a magazine we have followed Alistair and Jonny’s careers for many years, and we know that our readers will be delighted to read this special preview feature in advance of ‘Swim, Bike, Run’ hitting the shelves.”
The July issue of 220 Triathlon is on sale now, priced £4.25. Also in the issue there are race-day tips to help beginners conquer their first tri, a guide to the perfect 60-minute bike session and a competition to win a road bike worth £1,000 from British brand Roux. Plus there’s a look back at the UK’s first tri and 10 lightweight run shoes are put to the test.
220 Triathlon magazine has been the UK’s bestselling triathlon magazine since its launch in 1989, and has monthly circulation of 25,535 (ABC Jan-Dec 2012).
In March this year, Immediate Media Co, the company behind leading UK triathlon magazine 220 Triathlon, acquired The Triathlon Show, the UK’s premier multisport and endurance exhibition, from TCR Shows Ltd for an undisclosed sum.
220 Triathlon magazine is fully owned by Immediate Media Co, which was itself formed on 1 November 2011. (Immediate Media Co is owned by Exponent Private Equity.) Its wholly-owned brands also include Radio Times, olive, Homes & Antiques and highly successful specialist titles including Perfect Wedding and Junior. It publishes BBC Top Gear, BBC Good Food, BBC EasyCook and Lonely Planet Traveller magazine on behalf of BBC Worldwide and a number of other titles, including BBC History, Gardeners’ World, Focus and the CBeebies portfolio, under licence.
The company also publishes leading digital brands such as MadeForMums.com, loveyourhair.com and visordown.com. With 850 staff in London and Bristol, Immediate Media Co claims over 1 million subscribers, a brand reach of over 11 million UK consumers and revenues of £150 million per annum.