2XU, high performance athletic apparel designer, has announced the appointment of Kevin Roberts as Chief Executive Officer. With 20 years experience in the sporting goods and retail industries, Roberts brings a wealth of knowledge to 2XU, who will lead the brand’s expansion. The news comes just days after 2XU wrapped up sponsorship deals with Lesley Paterson and Caitlin Snow.
“2XU represents the pursuit of an incredible global business opportunity,” said Roberts. “I greatly value the entrepreneurial culture of the brand and will continue to foster it moving forward.”
With the support of 2XU’s three Co-Founding Directors Clyde Davenport, Aidan Clarke and Jamie Hunt, together with minority investment partner Lazard Australia Private Equity, Roberts is poised to take 2XU from an emerging player to a force to be reckoned with.
“We are delighted to welcome Kevin to our team,” said 2XU Co-Founder and Chairman, Clyde Davenport. “With Kevin’s years of building brands and business performance, we now have a cohesive management team in place committed to keeping 2XU focused on growth.”
After an early career rising through the ranks in retail and wholesale sales including roles at Asics and Nestle, Roberts joined rugby apparel brand Canterbury, and lead it back to profitability as General Manager in the early 2000s. At age 30, Roberts was appointed Managing Director of Adidas Australia. Roberts ultimately rose to the position of Senior Vice President within Adidas’ Sports Performance Division and was responsible for 9 billion dollars in global revenue.
“Kevin shares our beliefs,” remarked Clarke. “He is eager to lead the charge in making 2XU the billion dollar company that it can and will be in the long term.”
According to Roberts, 2XU’s overarching philosophy of “human performance multiplied” resonates throughout his personal ethos – passion for the pursuit of excellence in sport, business and life.
“Not many people can say they lead a team that creates products to enhance athletic performance and the general health of everyone from weekend warriors to elite athletes,” said Roberts. “I’m lucky enough to make this a career.”
With a Degree in Commerce and a Graduate Diploma of Management, Roberts is also a Graduate of International Company Directors Course and the Australian Institute of Sport.