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A zesty retail backing for KMD Challenge Aarhus from Lemonsports!


Lemonsports.com – the German-based and European-reaching online multisport store – has partnered with KMD Challenge Aarhus. The retailer has also aligned with the shorter distance KMD 4:18:4 event and the GoEpic Kronborg triathlon festival in Denmark.

With a focus on the Danish, German and English speaking markets of Europe, Lemonsports offers a unique and selected product range for triathletes – from tri suits, through to nutrition, compression apparel, wetsuits and swim goggles.

The addition of Lemonsports as a retail sponsor partner for KMD Challenge Aarhus has added to the event’s sponsor roster. In recent weeks, major wheel manufacturer HED Cycling was confirmed as a partner to KMD Challenge Aarhus.

Rene Göhler, a former pro triathlete and the Marketing Manager of Lemonsports GmbH said “The high quality of [the events] is the ultimate experience for all athletes. The professional attitude of KMD Challenge Aarhus, KMD 4:18:4 and GoEpic Kronborg , together with the warm-hearted atmosphere, are the perfect match for our company philosophy and the quality of our products and services.”

Lemonsports is also a main retailer for the TRI11 wetsuit brand; and the latest retailer partnership in Denmark will boost the young triathlon brand from Hamburg.

TRI11 has previously been confirmed as the exclusive swim course partner for Challenge Germany with its two Challenge Roth and Challenge Kraichgau events. In addition, TRI11 sponsors three further Challenge Family events – Challenge Walchsee Kaiserwinkl in Austria, and Challenge Aarhus and Challenge Copenhagen in Denmark.


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