UK mass participation events firm Xtra Mile Events has unveiled ASICS as the title sponsor of the ASICS Greater Manchester Marathon. This latest deal represents a major coup for Xtra Mile – the company behind events such as the Llandudno Sea Triathlon, Buxton Triathlon, Leeds Xpress Triathlon, The Eirias Middle Distance Triathlon, Leeds Triathlon and South Manchester Triathlon amongst others.
Taking place on Sunday 6 April, the ASICS Greater Manchester Marathon is billed as ‘the flattest and fastest marathon in the UK’ and is recognised as one of the flattest marathon courses in the world. With only 54m elevation gain, the event is set to attract running club members, PB chasers and first time marathon runners.
ASICS is the first title sponsor since the race was brought back in 2012 after a decade’s absence. ASICS will support the race and runners with assets such as MYASICS – ASICS’ on-line training programme, offering up training plans and expertise advice.
The ASICS Greater Manchester Marathon starts and finishes at Manchester United Football Club, Old Trafford and also includes the ‘Half/Half’ Relay and ‘Four Leg’ Relay. A total of 10,000 entries are available for the 2014 race and all finishers receive a medal, goody bag and ASICS technical t-shirt.
Race Director Simon Hill said “We are excited to enter a partnership with ASICS and we are looking forward to growing the race and to making it an even better event for the runners. The race’s reputation as not only the flattest and fastest but also one of the friendliest marathons with outstanding crowd support has been growing rapidly, and having ASICS on board means we can continue to grow it and take it to the next level.”
He added, “We are pleased to welcome ASICS as the new title sponsor and believe the brand fits perfectly with the race and our vision for the future. We are also proud for the Greater Manchester Marathon to be sponsored by ASICS alongside some of the world’s top marathons.”
ASICS UK Marketing Manager, Cathy McGinnis, said “ASICS is delighted to announce its title sponsorship of the Greater Manchester Marathon and we are certain the partnership will strengthen ASICS’ position as the runner’s choice in the UK.
“The event has gone from strength to strength and we are proud to support a key event in the UK race calendar. We look forward to supporting all the runners in their marathon journey.”
Registration to the ASICS Greater Manchester Marathon is now open.
ASICS is the title sponsor for the Greater Manchester Marathon. Other sponsors and partners include Up & Running, Clif Bar, Myers Lister Price Solicitors and TWJ Partnership Accountants. 102 Capital FM is the Official Broadcasting Partner whilst Manchester Evening News (MEN) and Runner’s World are the Official Media Partners for the race.