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Athleta Iron Girl series expands to Northern California


Ironman brand owner World Triathlon Corp (WTC) has confirmed that its women-only Athleta Iron Girl series will further expand to include a half marathon in Santa Rosa, California – the first and only Northern California race in the 19-event series.

The debut of the 13.1-mile run will be on 10 November 2013 and will take place in historic downtown Santa Rosa – 55 miles north of San Francisco.

Athleta Iron Girl ‘empowers women to discover their personal best, embrace strength and celebrate accomplishment in a supportive community of women that will cheer them on.’

“Visit Santa Rosa is thrilled to be working with Iron Girl,” said Charlene Lennon, Director of Sales of the Santa Rosa Convention & Visitors Bureau. “As Director of Sales I’ve had the opportunity to work with a variety of sporting events at all fitness and ability levels and not only does Iron Girl’s healthy lifestyle event complement Sonoma Wine Country’s fun lifestyle, it also has a positive impact on the community.”

Amenities at the Athleta Iron Girl Santa Rosa event include: a post-race Breakfast Café, shirts sized for women, personalized race bibs with participant name, custom medals for all finishers, Iron Girl jewellery age-group awards from Milestones Sports Jewelry, professional timing, free training programs, local pre-race clinics, event webinars, social media live Q&A sessions with the race team, post-race giveaways and more.


Athleta Iron Girl Event Series - celebrating 10 years


“Coming to Santa Rosa not only provides the Iron Girl Series with a gorgeous new event destination, but marks our first event in Northern California,” said Judy Molnar, Vice President of Iron Girl.

“Santa Rosa is a dynamic venue that offers great support for the outdoor enthusiast and an outstanding backdrop for our race. We know the importance of health and wellness and this event will help women by supporting their active lifestyles while offering a new challenge through a half marathon.”

“We’re excited to bring the Athleta Iron Girl event series to the women athletes in our community,” said Tess Roering, VP of Marketing and Creative for Athleta. “Sonoma County is a beautiful and inspiring place to run and the perfect location to try something new or achieve a personal best. We can’t wait to run and celebrate with all the women athletes who come together for this exciting race!”

Comprised of 19 events nationwide across the US, Athleta Iron Girl races vary in distance from 5K, 10K, 1/2 marathon to duathlon and triathlon. The series kicked off on 14 April in Clearwater, Florida, with a ½ marathon and 5K run/walk; with subsequent races in key markets such as Atlanta, Austin, Seattle, Bloomington and Syracuse to follow.




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