The 5-hour ENERGY presented by Kenda Racing Team has confirmed its partnership for the 2013 season with Bonk Breaker, the official energy bar of the US Ironman triathlon series. Activation programs with the 5-hour ENERGY Team begin this week at the Amgen Tour of California, where the team will compete from 12-19 May.
“We enjoy the relationship with the 5-hour Energy / Kenda team,” said Chris Frank, Chairman & Co-CEO of Bonk Breaker.
“It’s incredibly satisfying seeing a partner like 5-hour Energy racing team winning races and achieving the hard-earned success they deserve. The team and riders have been tremendous advocates of the Bonk Breaker brand, and we consider them all to be an integral part of our ‘research’ process as we test out new flavours and products.
Frank continued, “We know the team will make an impact at the Amgen Tour of California, and we look forward to fuelling their continued success.”
Chris Frank and Bonk Breaker founder & Co-CEO Jason Winn are both elite-level athletes in their own right, who have focused on the mission to create the world’s best nutrition bars.
Based in Santa Monica, California, Bonk Breaker makes ‘freshly-baked, gluten-free, dairy-free, and soy-free nutrition bars from the finest all-natural ingredients.’ The company will provide an additional supply of its freshly-baked line-up of products to the 5-hour ENERGY presented by Kenda Racing Team while it competes at the Amgen Tour of California, which will be allocated for cycling fans.
Bonk Breaker is presently available in eight energy bar flavours, two high protein bars, and four flavours of Bonk Bites, which are created for endurance athletes and anyone hungry for a nutritious snack.
“It’s great to have complete support this year from Bonk Breaker, with product and marketing,” said 5-hour ENERGY presented by Kenda Racing Team owner Jason Kriel, with On The Rivet Management. “The team enjoys the bars not just for the taste, but also because they are gluten free, dairy free, and soy free.”
The 5-hour ENERGY presented by Kenda Racing Team is the number 1 team on the USA Cycling National Racing Calendar team rankings. For the 2013 season thus far, the team has captured the title at the Redlands Bicycle Classic in March, and has had GC podium finishes at Vuelta a Castilla y Leon (Spain), Joe Martin Stage Race and Tour of the Gila.
On The Rivet Management is based in Dahlonega, Georgia. The company has more than 30 years of experience with brand management and sporting events, under the direction of partners Jason Kriel, Josh Saint and Chad Thompson.
Corporate Partners for 2013 include 5-Hour ENERGY, KENDA Tires, Devinci Bikes, SeaSucker, Vision Wheels, Full Speed Ahead (FSA), Hincapie Sportswear, Catlike, microSHIFT, Look Pedals, Fizik, Smith Optics, Chamois Butt’r, Cushe Shoes, Jagwire, Mazza Wines, Bonk Breaker, CarboRocket, Arundel, Topeak, K-Edge, Yelo Velo, GoPro, Banjo Brothers, Sockguy, Toyota and Speed Tunnel.
All corporate partnership programs and marketing support are administered by On The Rivet Management.