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Castelli expands triathlon apparel activities

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According to premium cycling apparel specialist Castelli, triathlon isn’t simply a product line. From now on, triathlon will be a separate, standalone department at the venerable Italian sports clothing brand. This new division will accelerate efforts that were already well underway with Castelli’s Body Paint tri collection and its all-new tri-specific Free line.

To support the increased efforts, Castelli has also signed on top multisport teams and athletes – with further sponsorship initiatives in the pipeline.

Heading up the department is Global Triathlon Manager Patrick Cassiday, who joins Castelli after 16 years in R&D and product development for Nike. Cassiday is also a competitive triathlete who has raced at every distance in a career that includes seven outings at Kona.

“We’re truly excited to be adding Pat to our team,” said Steve Smith, Global Brand Manager for Castelli. “We’ve been hearing from a lot of triathletes who love our cycling products and have begged us to bring our technology to triathlon. With his years of experience in both competition and product creation, Pat is the guy to help us innovate for that market.”

Under Cassiday’s direction, the fabrics and technologies that have made Castelli a leader in cycling apparel – such as seam-free Body Paint fabrics and extensive wind-tunnel testing – will be completely repurposed for the triathlon market, with new designs and executions tailored specifically to multisport athletes.

“I’m extremely honoured and excited to become a part of the Castelli team, and specifically to head up a division around a sport I’m passionate about,” said Cassiday, who will divide his time between Castelli’s offices in Italy and Portland, Oregon.

Cassiday added, “As Castelli is already synonymous with the highest-performance cycling apparel for many elite cyclists, it’s only natural for us to evolve into triathlon and provide a comparable level of product for athletes in this rapidly growing sport.”

Castelli triathlete Alessandro Fabian winning the 2012 Garmin Trio Sirmione Triathlon

Castelli apparel is synonymous with ‘the finest in Italian quality and innovation for cyclists seeking maximum performance.’ With roots that trace back to 1876, Castelli has a long history of cycling industry firsts, including ‘the first Lycra racing shorts, the first coloured shorts, the first sublimation printed jerseys, the first windproof membranes, the first anatomic seatpad, ‘the lightest jersey ever produced, and the most aerodynamic jersey ever produced.’

www.castelli-cycling.com

 

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