Confirmed at the beginning of 2013, the new Challenge Almere-Amsterdam has Rabobank Almere on board as the new main sponsor for the event. From now on ‘Presented by Rabobank’ will be included in all statements and alongside the Challenge Almere-Amsterdam logo.
Nathal van Rijn, Director of Rabobank Almere said “When we asked our council members which events should remain in Almere, the triathlon was one of the first initiatives mentioned,” said Nathal van Rijn.
“They pointed out that Europe’s oldest triathlon – almost as old as Almere itself! – is essential to the city. We had been involved with the competition for some time, but we saw this as a sign to take it one step further. The triathlon is an important event that proclaims the ‘Almere name’. This is of great value to us; because what is good for the city, is good for the residents and is therefore also good for the bank. We are very happy to take on the responsibility of main sponsor.”
Challenge Family started the New Year by confirming a partnership with one of the world’s oldest triathlons to deliver the new Challenge Almere-Amsterdam event. The Holland Triathlon, based in Almere, has been running since 1981 and joins other events in the Challenge series, such as the iconic Challenge Roth.
Patrick Seinstra, Chairman of the Holland Triathlon and the Challenge Almere-Amsterdam race organiser, said “Rabobank is at the heart of the Almere community. That they are committed to the oldest sporting event of the city shows how closely linked the triathlon is with Almere and that there is confidence in the newly restructured race. With the Rabobank as main sponsor, our event gets the recognition it deserves.”
Rabobank was involved in 2012 as sponsor of a local schools triathlon event. “The youth are the future after all,” added Rabobank’s Nathal van Rijn. “We are not going to lose this bond with the youngest athletes. Promoting the Junior Challenge, as the schools triathlon event will be called in the future, is of course part of our sponsorship agreement.”
In addition to an undisclosed financial contribution, Rabobank is offering support in promoting the event in Almere.
The newly branded Challenge Almere-Amsterdam is one of the world’s oldest long distance triathlons, after the Ironman World Championship in Hawaii.
Through its new connection with the Challenge Family, the organisers of the Holland Triathlon expect many international participants.
The Challenge Almere-Amsterdam race weekend will take place from 13-15 September 2013, with a full program of schools triathlon, business triathlon, the traditional ‘whole of Almere’, a half triathlon and the Final Premier Division and Family Relay.
At the heart of the event is the start and finish location on the Esplanade in Almere Stad, the cycle course will also extend to Lelystad and the town centre of Zeewolde.
The Almere course in Holland is the world’s only long distance triathlon course located below sea level on reclaimed land at the bottom of what was once the Zuiderzee (South Sea), just 25 kilometres from the Dutch capital of Amsterdam.
Still surrounded by water, the course features the typical Dutch landscapes renowned the world over – dikes, windmills, tulip fields and endless straight, fast roads where the battle is between the athlete and the elements.
Almere’s long history of triathlon includes hosting four European Championships (1985, 1991, 1999, 2006) and two World Championships (2003 and 2008) with the race record held by Jan van der Marel with a time of 7:57:46.