Home All news

Hammer Nutrition in three year sponsor deal with Challenge Penticton


Challenge Penticton in Canada – the inaugural North American Challenge Family race, which takes place on 25 August 2013 – has confirmed that Hammer Nutrition will be the event’s Nutrition Sponsor, and on-going sponsor for 2014 and 2015.

In tandem with the new nutrition sponsor deal that heralds the landing of the Challenge Family in North America, the local hospitality body – the Penticton Hospitality Association – has also confirmed a funding injection for the event, which further helps to build the bond between the race organiser and local community.

In August last year, the Challenge Family announced the expansion of its global series of long distance triathlons into North America with the launch of Challenge Penticton in Canada. Challenge Penticton joins the Challenge Family’s series of races that includes the world’s largest iron distance triathlon, Challenge Roth in Germany.

UK wetsuit brand Huub will be the Swim Course Sponsor for the 2013 event. Meanwhile, building on the long term partnership signed with Challenge Family, Chris ‘Macca’ McCormack is expected in Penticton, British Columbia, in August for the pre-race festival leading up to Challenge Penticton.

Hammer Nutrition logo

Hammer time!
Hammer Nutrition’s Steve Born said, “Hammer Nutrition is honoured and thrilled to be the Official Nutrition Sponsor for Challenge Penticton. We consider this partnership to be a perfect match, as we both strive for nothing short of excellence – Challenge Penticton in its meticulous race planning and organization, and Hammer Nutrition in producing the finest fuels and supplements for endurance athletes.

Born continued, “Hammer Nutrition shares Challenge Penticton’s commitment to provide race participants with the best possible experience by supporting the race with a variety of its quality fuels, such as Hammer Gel, HEED, Hammer Bars, and Endurolytes.”



Barb Haynes, Challenge Penticton’s General Manager added, “We are thrilled to be partnering with Hammer Nutrition for the next three years. Building upon our race plan for 2013 and on-going, the addition of Hammer Nutrition as the Official Nutrition Supplier is great news for the whole Challenge Family, the athletes’ race day needs and their training preparation.

“Hammer Nutrition have worked impressively to establish their position of high quality fuelling for our triathletes to ensure their workouts are of the highest quality and race results are improved.”

130508_Challenge Penticton logo

A hospitable welcome in Penticton
Challenge Penticton has also announced that the Penticton Hospitality Association (PHA) has given ‘two thumbs up’ to the Challenge Penticton team with the announcement of major financial support for event organisers.

The inaugural 2013 event will be held over 6 days, as a multisport festival between 21-26 August – culminating with Challenge Penticton race day on 25 August. The funding from PHA will help to bolster on-the-ground activities and enhance the visitor experience.

>>> Challenge Penticton – Schedule of Events – as at 2 May 2013

Speaking of the funding announcement, Rob Appelman, President of the Penticton Hospitality Association, said “This is a significant event for all of us. As the flagship race for Challenge Family in North America, we are committed to making this a positive, successful exercise for all concerned. It’s vitally important to get behind such high profile initiatives as they provide us with an opportunity to promote Penticton to such a vast audience both domestically and internationally.

“The Hospitality Association is fully behind General Manager Barb Haynes and her team, the city and the numerous volunteers that will be giving their free time in order to ensure its success.”

Barb Haynes at Challenge Penticton, said “It’s great to have such community spirit and to be able to work hand in glove with an organisation such as the Penticton Hospitality Association. Their collaborative approach is welcome and we’d like to thank them for working with us to ensure that funding will enhance the support of our event.”

The Penticton Hospitality Association is an organisation that represents the goals and interests of independent Hoteliers within the Hospitality Industry in Penticton, BC, Canada.




Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.